Casio Computer Co., Ltd. announced that it has appointed the internationally acclaimed seven-member hip hop / R&B girl group XG as the global ambassador for the G-SHOCK brand of shock-resistant watches.
XG, consisting of members JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, and COCONA, is a hip hop / R&B girl group known for its bold music and powerful performances. The name stands for “Xtraordinary Girls,” reflecting their commitment to empowering people from all walks of life around the world through a genre-defying style that breaks conventions. With a strong global following, especially among younger people, XG is rising as a new force in international music and culture.
XG has pioneered a new music genre called “X-Pop,” breaking away from the conventions of J-Pop and K-Pop to create a style all their own. This spirit of originality and strength closely aligns with G-SHOCK, a unique brand known for its toughness, shock resistance, and distinctive design — making XG a natural choice as the brand’s global ambassador. They achieved numerous global milestones, including becoming the first Japanese artist to top the U.S. Billboard “Hot Trending Songs Powered by Twitter” chart in the weekly ranking, and the first Japanese girl group to grace the cover of the U.S. Billboard magazine. They are also the only Japanese act to perform at the Coachella Valley Music and Arts Festival, and received high praise from both domestic and international media.
“G-SHOCK watches always remind us of how we never gave up on chasing our dreams, even when things got tough. It gives us the courage to keep going and keep challenging ourselves. XG-SHOCK, let’s go!” the girls shared.
To celebrate the partnership, a special website will showcase a promotional video featuring XG. Centered around the slogan “No Destination,” the video portrays XG boldly stepping into a new world with G-SHOCK, expressing the strength to shape one’s future without fear or hesitation. Art direction came from YAR, the creative team led by YOSHIROTTEN — one of Japan’s most promising rising artists — and delivered a bold and energetic visual experience.
Additional key visuals and content will be released over time as G-SHOCK continues to share its world in collaboration with XG.
Special site: https://gshock.casio.com/intl/contents/ambassador/xg/g-shock-xg-look/
Special movie: https://youtu.be/YsjkTDKIStQ
G-SHOCK watches worn by XG
GMA-P2100PC
Based on the GMA-S2100 — a smaller, slimmer version of the GA-2100 known for its octagonal bezel — the GMA-P2100PC watches capture the shimmering beauty of a summer sea bathed in sunlight, with polarized color dials that reflect a different glow from every angle.
GMA-P2100M
Built on the GMA-S2100, the design offers versatile navy, pink, and white color options that complement any outfit, accented with a touch of elegant pink gold for added flair.
GMA-P2100ST
A pearlescent polarized finish creates an elegant, silk-like sheen, giving the timepiece a refined and sophisticated appearance.
GA-2100-1A1
Based on the GA-2100 with its signature octagonal bezel, this timepiece is unified in matte black, creating a minimalist yet bold and stylish look.
DW-5600UBB-1
Built on the DW-5600, which carries the iconic form of the very first G-SHOCK DW-5000C, the timepiece is finished in matte black for a refined and understated look that fits effortlessly with any outfit.
GMA-P2100-7A
Finished in a bright, refined white, the timepiece brings out a soft, feminine look.
GMD-S5600BA-7
The timepiece inherits the iconic form of the first-ever G-SHOCK, DW-5000C, reimagined with a more compact, slimmer profile for a comfortable fit on smaller wrists. Finished in crisp white, it offers a clean, refreshing look that complements any style.
Visit the Official Website of XG: https://xgalx.com/en/xg/
Follow G-SHOCK on their Social Media Accounts:
Facebook: https://www.facebook.com/CASIOGSHOCKPH