Brandplay, one of the agencies in PAGEONE Group, was named Agency of the Year at the 61st Anvil Awards of the Public Relations Society of the Philippines, after winning a total of 26 trophies across multiple categories.
Brandplay’s recognition comes during one of the most competitive years in the history of the Anvil Awards. More than 620 entries were submitted by agencies, corporations, nongovernment organizations, and institutions nationwide, with fewer than 200 awards ultimately conferred. This highly selective outcome underscores both the rigor of the judging process and the stature of the Anvil Awards as the country’s most respected benchmark of public relations excellence.
Brandplay is the agency on record of several leading local and multinational companies and has also serviced clients outside the Philippines. Its award-winning body of work spans corporate reputation management, brand and marketing communications, advocacy and social impact campaigns, and integrated storytelling, demonstrating the agency’s ability to deliver insight-driven solutions across sectors and markets. The agency’s performance this year reflects a consistent emphasis on strategy-led creativity, stakeholder-centric narratives, and measurable outcomes.
Brandplay’s major award-winning campaigns highlight the agency’s versatility in working across education, corporate social responsibility, and advocacy, while maintaining the same level of strategic discipline and creative excellence.
Fritz Cruz, Senior Director and Agency Head of Brandplay, said the the Agency of the Year (AOY) recognition reflects the collective effort of its people and partners. “This award belongs to the Brandplay team and to the clients who trusted us with their brands and reputations,” Cruz said. “Winning AOY affirms our belief that great communications work starts with strategy, discipline, and respect for the audience. We are grateful for the partnerships that allowed us to create work that is not only creative, but meaningful and effective.”
Vonj Tingson, President of PAGEONE Group, emphasized that Brandplay’s achievement reflects the broader culture of excellence within the network. “Brandplay’s Agency of the Year win is a proud moment for the entire PAGEONE Group,” Tingson said. “It demonstrates what happens when talent, clear thinking, and values-driven leadership come together. Each agency in the network is encouraged to lead in its own space, and Brandplay’s performance this year shows the strength of that model.”
Brandplay is the latest agency within the PAGEONE Group Network to be named Agency of the Year at the Anvil Awards. Other agencies in the network, including ReVerb, Coms360, and PAGEONE Media and Communication, have also received the same distinction in previous years, reinforcing the group’s consistent presence at the highest level of industry recognition and its long-term commitment to professional excellence. PAGEONE Media and Communication has already been conferred the Hall of Fame Awardee after winning five (5) AOY plums in the past.
The Anvil Awards are widely regarded as the gold standard of public relations excellence in the Philippines, recognizing outstanding programs and agencies that demonstrate strategic insight, creativity, ethical practice, and measurable results.