As Bitcoin (BTC), Ethereum (ETH), XRP, and other major cryptocurrencies surged to multi-month highs this week, thousands of Maya Crypto users found themselves locked out of their accounts, greeted only by a bright, cheery message: “We’ll be back shortly.”

The timing of the outage could not have been worse for retail traders hoping to cash in on the bull run. For many, every minute offline meant missed profit opportunities and potential losses.

“This is normal with them. Maintenance during bull runs? Convenient,” one frustrated user wrote on Facebook. Another quipped, “MAYA maintenance. BULL RUN no. Maintenance Run yes.”

Maya has not issued a detailed explanation for the downtime, stating only that it was “working on making your experience even more awesome.”

Crypto traders, however, remain unconvinced. The incident has renewed calls for tighter regulation of crypto exchange uptime, with some suggesting that the Securities and Exchange Commission (SEC) Philippines require licensed platforms to publish real-time uptime statistics and maintenance schedules.